You'll know what the experts
know when you finish reading this dynamic book. You'll discover,
understand and immediately put to use the direct mail success
strategies and techniques that generate large response and huge
Techniques like constructing your offer; choosing
the format most likely to induce prospect intrigue, interest
and involvement; how to find, select and use the most responsive
mailing lists: how, when, and when not to test; and how to construct
your copy, order form and envelope for the best order-pulling
You'll know what works and what doesn't in
direct mail. And you'll begin writing and designing direct mail
packages that will make you one of the mail order "big boys."
Mail order operators determined to maximize mail order profits.
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