You
Could Be Sailing The Caribbean Making
Money Around The Clock!
THE IDEAL HOME BUSINESS
How'd you like to sail in Hawaii
or cruise the Caribbean or travel to Europe, playing and having
fun and all the while earning money hand over fist!
You can do just that after you
launch your own 900 number business and sell pre-recorded information
over the telephone to a national market -- 24 hours a day, 365
days a year. Learn the secrets to one of the most exciting business
opportunities of the century. This industry exploded from zero
to $975,000,000 in merely four years! And it has only just begun!
EASY TO START
You will be amazed how easy it
is to start your own 900 number business. Very low start-up costs
are normal for this industry. Work part-time from home or from
anywhere in the country. The only equipment you'll need is a
touch-tone telephone!
ENORMOUS POTENTIAL
Your potential market is huge
-- the entire country -- and it's only a telephone call away.
And best of all, the telephone company collects all your money
for you -- collection costs are zero!
LEARN HOW
To launch a profitable 900 program,
you must learn the secrets to success. Which 900 programs work,
and why. What pitfalls to avoid. You need honest advice from
experts -- people who have seen the mega hits as well as the
flops. You need 900 KNOW HOW: How to succeed with your own
900 number business. This new book is crammed with 336 pages
of honest straightforward, nuts-and- bolts information.
ALL NEW 2ND EDITION
Because of its huge popularity
and acceptance as the industry's "bible", this book
was recently expanded to almost double the size of the first
edition. Now 336 pages with 11 appendices, a list of 130 service
bureaus, the latest FCC and FTC rules, and a 900 Roundtable discussion
with the industry leaders! And still only $19.95! Wow! A super
human effort on the publisher's part to bring you meaningful
information at a value price.
Here's a partial listing of the
table of contents of this comprehensive and exciting book:
INTRODUCTION
Background... The Future... Definitions.
SERVICES AND APPLICATIONS
Delivery Options... Applications... Timely and Specialized Information...
Entertainment... Polling... Fund raising.
WHAT MAKES THE 900 INDUSTRY
UNIQUE?
Premium Billing Services... Instant Market Testing... Direct
Response.
THE DISADVANTAGES
Public Perception... Regulation and Oversight... Snake Oil Hucksters...
No Free Lunch.
GETTING STARTED
Research... Your 900 Idea... Program Sharing.
MARKETING AND MARKET RESEARCH
Target Markets... Media Choices... Print... Radio... Television...
Direct Mail... Advertising Agencies... Competition... Media Partners...
Low-Cost and No-Cost Advertising.
CHOOSING A SERVICE BUREAU
Why Do You Need a Service Bureau?... What is a Service Bureau?...
Equipment Capabilities... 900 Number Ownership... What to Look
For in a Service Bureau.
FINANCIAL PROJECTIONS
Start-up Costs... Recurring Monthly Costs... Variable Costs...
Projection Revenue... Break-even Analysis.
MEASUREMENT & TESTING
Advertising Schedule... Testing Strategies... Customer Database.
CONTESTS, GAMES & SWEEPSTAKES
Legal and Regulatory Environment... Promotional Fulfillment Services.
PARTING THOUGHTS AND ADVICE
What's Working?... Targeting a Market... Packaged Programs &
Program Sponsoring... Get More Help... Words of Wisdom.
RESOURCE GUIDE
Magazines and Newsletters... Trade Conferences & Expos...
Books and Directories... Trade Organizations... Alternative Newspapers...
Law Firms.
ENDORSED BY EXPERTS ACROSS
THE COUNTRY
Here's what some of the leading
industry experts say about 900 KNOW-HOW.
"A superb job of gathering
and conveying the information... crammed full... concise and
accurate. I highly recommend it for anyone who is contemplating
going in the 900 number business."
- Ed Durham, Editor, Home Income Reporter.
"900 KNOW-HOW explores
this explosive industry in depth, including what pitfalls to
avoid, the costs involved, and what kinds of 900 programs have
been successful."
- Business Bookshelf, Business Opportunities Journal.
"You'll Get a nuts-and-bolts
guide to starting and operating a 900 service... start-up and
monthly operating costs... ways to effectively market a 900 service...
details on types of services that are successful."
- Barbara Kaplowitz, Editor, What's Working in DM and Fulfillment.
"This is the bible of an
industry that shot from $0 to nearly $1 billion in annual sales
in only four years."
- Duncan Anderson, Book Reviewer, Success Magazine.
"The first comprehensive
how-to book about launching a 900 pay- per-call business... explores
the ever growing pay-per-call industry, including pitfalls to
avoid, effective marketing, the most successful programs to start,
and much more."
- Income Opportunities.
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