How To Write Classifieds
That Get Results Now
Selling Directly From A Classified Ad
Classified ads can be used to sell products directly from the ad. This only works, however, for items costing no more than approximately $5. The best use for classified ads is to utilize them in obtaining inquiries. This is called the two-step approach. The first step is to get maximum inquiries from the classified ad, in the second step the promotional package is sent to the prospective buyer and as many inquiries as possible are converted to buyers.
Classified Ads For Maximum Inquiries [related
Before you write the ad, know exactly what it is you want to sell. You must know, very specifically, what you are going to accomplish through this ad. Once you have determined what you want to get across to the reader, write it out in one or more complete sentences. For example, you have the reproduction rights for several reports and want to market them. So the objective is: "I want to get the maximum number of responses to inquire about my self-publishing material which has excellent income potential and is easy to market, especially for a newcomer to the business."
This ad may read as follows:
The Opening Line [related books]
The first 3 or 4 words -- are critical. Since there are hundreds of classified ads in any given publication you must be able to get the reader who scans all, or some of them, to stop in his tracks when he gets to your ad and to read your ad and then take action.
Open any publication and review the ads and you will see that
many of the ads
Still Looking For A New Beginning? Write ..........
What do they mean by that? How does any of that pertain to
me and what am I
The Easiest Business On Earth. Valuable information mailed free...........
Do you think many people are going to write in for an ad like
The Object Is to Get the Reader to Take Action - Now! [related book]
In less than 25 words, you have to create a message that will
make the reader
With some practice, you should have no problem getting lots
of inquiries from
The only thing the reader cares about is himself. What's in
it for Number One!
Some Cost Saving Tips
You are charged for each word in most publications. Most daily
TREMENDOUS PROFITS THROUGH SELF-PUBLISHING!
This one has 22 words:
Or this one which has 20 words:
Evaluate the cost and cost effectiveness by the cost per inquiry
and not the cost
When The Inquiries Start Arriving
If you have written and placed an effective ad and the inquiries start rolling in, the most important job now is to convert the inquiries into a buyers. After that step has been completed, additional effort is required.
1. Your sales/promotional package must be ready before the first inquiry arrives and the inquiry must be answered promptly, preferably the same day, but certainly within 48 hours. The longer you wait, the more the chances are that a competitor will win out over you. Although some people will wait for weeks before they make a decision, many will act within days.
2. The one ad you are placing is just the beginning. The names which are generated from the ad should be used again and again in order for your total advertising effort to be effective in the long term.
3. A percentage of your inquirers from this first ad will
become buyers. You need to send these buyers additional offers
within several seeks after their first purchase and thereafter
mail at least 3 times per year to them. You drop them from your
list if they have not bought anything for about 8-12 months.
Wishing you success and many inquiries from your ads!
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